According to the National Center for Education Statistics, business administration remains one of the most popular undergraduate degrees. The degree program focuses on building an arsenal of professional skills that can be applied to a wide range of business environments.
A bachelor’s degree with a marketing management concentration qualifies graduates for positions like marketing research, professional selling and sales management, advertising and international business.
Sales Manager
A bachelor’s degree in marketing or business administration can set you up for career opportunities in sales, human resources and finance. In a management role, you can contribute to long-term strategic planning and other projects that help your company’s bottom line.
SNHU’s AACSB-accredited business administration major with a marketing concentration prepares students for career advancement in the business field. You’ll study new and proven marketing methods, as well as gain an understanding of how to analyze business data. This can help you determine how to tailor your approach to different industries and market segments.
As a graduate, you can find positions in marketing, sales and business operations in a wide range of fields including manufacturing, retailing services and small-business operations. You can also choose to specialize in a specific industry vertical, such as health care or technology. This allows you to develop a deep understanding of the challenges and opportunities within that market and craft tailored sales strategies for your specific audience. You can also pursue leadership roles in fields like financial management and public relations.
Marketing Manager
A business administration degree can prepare graduates for a variety of career paths. Some of these include marketing management, sales and customer service management. Others may choose to focus on operations, finance or human resources. A bachelor’s in business administration can also prepare graduates for a master’s in marketing or entrepreneurship.
Marketing managers are responsible for a company’s brand and ensuring that products and services are promoted effectively. This role includes creating and executing marketing campaigns that increase customer engagement and drive revenue. It can also include planning and overseeing social media marketing, email marketing, and e-commerce marketing initiatives.
Marketing managers work closely with the executive team to develop marketing strategies and implement new initiatives. They also oversee the performance of a team that includes junior marketing and PR staff. In addition, they are responsible for analyzing data and implementing marketing metrics to measure the effectiveness of campaigns. The role requires a creative heart and strong critical thinking skills. They are able to put themselves in the customer’s shoes and launch materials that will resonate with consumers.
Product Manager
A bachelor’s degree in business administration teaches students the foundational skills of running an entire enterprise. The broad scope of the degree allows graduates to explore a range of careers in management, including roles in marketing. Business administration majors are also able to take on specific projects that align with their interests.
A Bachelor of Science in Business Management with a marketing concentration gives students the opportunity to build an advanced understanding of marketing theory and strategies. The degree helps students develop a strong background in market research, brand management and international product development.
As the market becomes more and more digital, companies need leaders who can identify and capitalize on new opportunities. This requires marketers to stay on the cutting edge of technology, while ensuring that their brands remain relevant and valuable to customers.
A marketing manager is responsible for analyzing the market and designing effective advertising campaigns. They are also in charge of analyzing consumer data, predicting sales trends and developing innovative products. SNHU’s online marketing degree program is designed to help prepare students for this exciting career path.
Advertising Manager
The business administration major may have a broad range of career options. Florida enterprises, from small businesses to large corporations, are always seeking administrative and managerial talent. Several large human resources departments, such as those of Publix and the Miami Dolphins, are examples of companies that hire graduates with an MBA degree in their professional management positions.
Graduates with a business administration degree may also work in the retail industry, where they can pursue career opportunities as marketing managers or general managers. They can also apply their skills to the world of sports, which has become an important medium for many large corporations to promote their brands and products.
The career flexibility of a business administration degree allows students to take an entry-level position far less frequently than a graduate with a specialist field, such as marketing or accounting. It can also lead to higher salaries, which can be particularly valuable in a tight job market. Graduates can continue to advance in their careers by pursuing a master’s degree in business administration, which combines the broad knowledge of business concepts and skills with advanced training in specific content areas.
Public Relations Manager
Business majors are in high demand and have a wide range of job opportunities. Companies need people who understand their business models, have great analytical insight and are excellent communicators. This is why they look for applicants with a bachelor’s degree in business administration, according to Indeed.
Among the most popular jobs for graduates with this degree are marketing managers, who help define a company’s target market, build its brand and set the stage for increased sales. They can also help develop and execute social media campaigns, email marketing and website content management. Marketing managers make a median salary of $133,380 per year, according to the BLS.
Managing the college’s public image, this position is responsible for developing and implementing strategic media relations campaigns to promote the College and its programs. They work closely with traditional news media and “non-news” media (such as talk shows, advertorials and blogs) to secure coverage of community college issues. They also represent the College at state, regional and national meetings related to media and public relations. The job requires a bachelor’s degree in journalism, political science, communications or marketing.
